American hip hop apparel company FUBU is proud to announce their collaboration with Los Angeles-based SKVI Premium Essentials to create the FUBU x SKVI Men’s Performance Boxer Brief that FUBU Founder and CEO Daymond John is calling “an amazing product that is changing the sports brief game.”
“You know from the moment you put them on that there’s something different — something special about the way SKVI are designed,” said Mr. John, adding that SKVI has changed the way he thinks about men’s underwear.
“It’s always kind of been an afterthought. I’ve been in the style game for almost 30 years, and my focus has always been on the style that you wear on the outside — the style that everybody sees. With SKVI, it becomes apparent that what you’re wearing underneath directly affects how you feel and how you carry yourself. Your style starts with your underwear, and SKVI has nailed it.”
SKVI Founder and CEO Jeff Metcalfe offers the following insight: “From the beginning, our mission was to change the way men think about their underwear because of how profoundly it can influence your confidence. It’s the first layer of clothing on your body and it’s covering your most sensitive areas — we think that deserves a little more attention to detail than something you can get in bulk at some big box store.
“We didn’t want to just make better underwear, we wanted to make underwear so good that you wonder how you ever lived without it. Collaborating with FUBU is a no-brainer when you consider not only FUBU’s legacy, but also Daymond’s reputation of only associating himself and his brand with the highest quality products, no matter what they are.”
PERFORMANCE FUBU x SKVI BOXER BRIEFS 1-PACK
• Tagless, Ultra Plush Waistband
• 82% Polyester / 18% Spandex
• Ultra Breathable Front and Gusset